HER-story

Flag-Up is the first-ever lifestyle brand dedicated exclusively to female flag football athletes. Our mission is to empower women in the sport by combining everyday casual wear with high-performance gear designed specifically for them.

Our logo is a tribute to the two distinct variations of women's flag football. On the left side of the "F," three flags represent the fast-growing 7-on-7 high school game, which is rapidly expanding across the United States. On the right side, two flags symbolize the 5-on-5 Olympic-style game, marking the sport’s global recognition.

At Flag-Up, we believe in more than just apparel—we stand for a movement. Our slogan, "Her Game. Her Gear.", reinforces the undeniable presence of women in football. This is more than a game; it’s a statement. Female athletes have arrived, and they are here to stay.